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Creating, working, and succeeding in business today is different from what previous generations experienced. Business still calls for essential functions such as tracking revenues and expenses, hiring and managing people, navigating the supply chain, and the business’ operations while sending effective marketing messages to their target audiences. Yet, the modern entrepreneur must meet many more expectations in the management of their business. Companies must be able to craft effective value propositions, engage in relevant online and offline communication strategies, support diversity, equity, and inclusion, and embrace characteristics such as adaptability and resilience. Whether you are thinking about becoming an entrepreneur or wanting to work for a company, this courseware helps you craft the mind of a business owner and will prepare you for a career in business. In this course, we will learn about the classic functions of a business, as well as emerging areas and topics relevant today!

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