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Creating, working, and succeeding in business today is different from what previous generations experienced. Business still calls for essential functions such as tracking revenues and expenses, hiring and managing people, handling the supply chain, and the business’ operations while sending effective messages to their target markets. Yet, there are many more expectations such as a business must be able to craft effective value propositions, engage in relevant traditional and digital communications, support diversity and inclusion, and accept that concepts such as grit and resilience matter. Whether you are thinking about entrepreneurship or about working for a company, this courseware is a response to these dynamic and exciting times where we will learn about the classic functions of a business, as well as key new areas and topics that are here to stay such as a growth mindset, redefining failure, social styles, corporate social responsibility, sustainability, and digital presence.

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